People no longer click on blue links: they ask an AI. If your site is misread or blocked by mistake, you lose that visibility without ever seeing it in your usual statistics.
Request the free audit How it worksA robots.txt that is too strict, a firewall that is too jumpy: the AIs leave without having read anything, and nobody tells you.
Your competitors show up in ChatGPT's answers, and you don't — without knowing why.
Google Analytics does not see these bots. The gap is invisible with the tools you already have.
This is called GEO — Generative Engine Optimization, the art of being picked up by the engines that answer instead of searching. Keep just one question in mind: can ChatGPT, Claude or Perplexity read your site, and cite you?
On our own site, as of the 25 September 2026 reading, over 30 days: 907 requests from real AI bots (identity verified by official address), 5 different bots (ClaudeBot, GPTBot, OAI-SearchBot, Claude-User, ChatGPT-User), 48 pages out of 304 read by an AI, and 711 impostor requests excluded from the count. On 25 September we also ran 15 shop and agency sites in Grenoble through the instant audit: 0 blocked, 1 behind a Cloudflare challenge. Being read is rarely the problem; being cited is.
Want to see how we govern our own AI agents? The agents' room.